July 2016

How to approach user research for UX strategy?
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One of the most important thing to keep in mind while laying out your UX strategy is 'The real user of the product that you are designing for is not YOU'. So, user research is all about understanding your real...
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When and how the UX strategy should be laid out?
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You must have heard about all of a sudden focus on 'User experience': usually after finding huge drop in website visits or application download-rate. UX designers actually do not have any magical power to set the things right using a...
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